DATA PROTECTION DECLARATION

Thank you for your interest in our company. Data protection is of particular importance to the management of Polymer-Synthese-Werk GmbH. The Internet pages of Polymer-Synthese-Werk GmbH can be used without providing any personal data. However, if a data subject wishes to make use of special services of our company via our website, it may be necessary to process personal data. If the processing of personal data is necessary and there is no legal basis for such processing, we generally obtain the consent of the data subject.

The processing of personal data, such as the name, address, e-mail address or telephone number of a data subject, is always carried out in accordance with the Basic Data Protection Regulation and in accordance with the country-specific data protection regulations applicable to Polymer-Synthese-Werk GmbH. By means of this data protection declaration, our company would like to inform the public about the type, scope and purpose of the personal data collected, used and processed by us. Furthermore, data subjects will be informed of their rights by means of this data protection declaration.

Polymer-Synthese-Werk GmbH, as the party responsible for processing, has implemented numerous technical and organisational measures to ensure that the personal data processed via this website is protected as completely as possible. Nevertheless, internet-based data transmissions can have security gaps, so that absolute protection cannot be guaranteed. For this reason, every person concerned is free to transmit personal data to us by alternative means, for example by telephone.

1. Definitions

The data protection declaration of Polymer-Synthese-Werk GmbH is based on the terms used by the European directive and regulation authority for the adoption of the Basic Data Protection Regulation (DS-GMO). Our data protection declaration is intended to be easy to read and to understand, both for the public and for our customers and business partners. To ensure this, we would like to explain the terms used in advance.

We use the following terms, among others, in this data protection declaration:

 a) Personal Data

 “Personal data” is all information relating to an identified or identifiable natural person (hereinafter "data subject"). "Identifiable" indicates a natural person who can be identified directly or indirectly, in particular by assignment to an identifier such as a name, an identification number, location data, an online identifier, or one or more special characteristics that express the physical, physiological, genetic, psychological, economic, cultural or social identity of that natural person.

 (b) Data Subject

A “data subject” is any identified or identifiable natural person whose personal data is processed by the data controller.

 c) Processing

“Processing” means any operation or series of operations carried out with or without the aid of automated procedures in relation to personal data, such as the collection, compilation, organisation, sorting, storage, adaptation or alteration, reading, retrieval, use, disclosure by transmission, dissemination or any other form of provision, comparison or linking, restriction, erasure or destruction.

 d) Restriction of Processing

 “Restriction of processing” is the marking of stored personal data with the aim of restricting its future processing.

 e) Profiling

 “Profiling” is any form of automated processing of personal data consisting in the use of such personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects relating to the performance of work, economic situation, health, personal preferences, interests, reliability, behaviour, location or relocation of that natural person.

 f) Pseudonymisation

 “Pseudonymisation” is the processing of personal data in such a way that the personal data can no longer be assigned to a specific data subject without the use of additional information, provided that this additional information is kept separately and is subject to technical and organisational measures which ensure that the personal data is not assigned to an identified or identifiable natural person.

 (g) Responsible Party or Person Responsible for the Control of Processing (Data Controller)

 The “data controller” or “controller” is the natural or legal person, public authority, institution or other body which alone or jointly with others decides on the purposes and means of processing personal data. Where the purposes and means of such processing are laid down by European Union law or by the law of the Member States, the data controller or the specific criteria for her or his appointment may be laid down in accordance with European Union law or the law of the Member States.

(h) Processor/s

 A “processor” is a natural or legal person, authority, institution or other body that processes personal data on behalf of the data controller.

 (i) Recipient/s

 A “recipient” is a natural or legal person, authority, institution or other body to which personal data is disclosed, regardless of whether it is a third party or not. However, authorities which may receive personal data under European Union law or the law of the Member States under a particular investigative mandate shall not be regarded as recipients.

 (j) Third Parties

 A “third party” is a natural or legal person, authority, institution or other body other than the data subject, the data processor, and the persons authorised to process the personal data under the direct responsibility of the data processor.

 k) Consent

 “Consent” shall mean any informed and unequivocal expression of will voluntarily given by the data subject in the particular case in the form of a declaration or other clear affirmative act by which the data subject indicates his or her consent to the processing of personal data concerning him or her.

2. Name and Address of the Party Responsible for Processing (Data Processor)

 The “party responsible” within the meaning of the Basic Data Protection Regulation, other data protection laws in force in the Member States of the European Union and other provisions of a data protection nature is:

 Polymer-Synthese-Werk GmbH

Landrat-von-Laer-Str.8-12

D - 47495 Rheinberg

Phone: 02844-100

Fax: 02844-1015

info@polymersynthese.de

 3.Cookies

The internet pages of Polymer-Synthese-Werk GmbH use “cookies”. Cookies are text files which are stored on a computer system via an internet browser.

Many websites and servers use cookies. Many cookies contain a so-called “cookie ID”. A cookie ID is a distinct identifier of the cookie. It consists of a string of characters through which internet pages and servers can be attributed to the specific internet browser in which the cookie was stored. This enables the visited internet pages and servers to distinguish the individual browser of the person concerned from other internet browsers that contain other cookies. A particular internet browser can be recognised and identified by its unique cookie ID.

The use of cookies enables Polymer-Synthese-Werk GmbH to provide users of this website with more user-friendly services that would not be possible without cookies.

By means of a cookie, the information and offers on our website can be optimised for the user. Cookies enable us, as already mentioned, to recognise the users of our website. The purpose of this recognition is to make it easier for users to use our website. For example, the user of a website that uses cookies does not have to re-enter her or his access data each time she visits the website because this task is taken over by the website and the cookie stored on the user's computer system. Another example is the cookie of a shopping basket in the online shop. The online shop remembers the items that a customer has placed in the virtual shopping basket via a cookie.

The person concerned can prevent the setting of cookies by our website at any time by means of an appropriate setting of the internet browser used, and can thus permanently object to the setting of cookies. Furthermore, cookies that have already been set can be deleted at any time via an internet browser or other software programs. This is possible in all common internet browsers. If the person concerned deactivates the setting of cookies in the internet browser used, not all functions of our internet site may be fully usable.

4. Collection of General Data and Information

The website of Polymer-Synthese-Werk GmbH collects a series of general data and information each time a person or an automated system accesses the website. This general data and information is stored in the log files of the server. We may record (1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (so-called referrer), (4) the sub-websites which are accessed via an accessing system on our website, (5) the date and time of access to the Website, (6) an Internet Protocol address (IP address), (7) the internet service providers of the accessing system, and (8) other similar data and information used for security purposes in the event of attacks on our information technology systems.

When using this general data and information, Polymer-Synthese-Werk GmbH does not draw any conclusions about the data subject. Rather, this information is required to (1) correctly deliver the contents of our website, (2) optimise the contents of our website and the advertising for it, (3) ensure the permanent functionality of our information technology systems and the technology of our website, and (4) provide law enforcement authorities with the information necessary for criminal prosecution in the event of a cyber-attack. This anonymously collected data and information is therefore evaluated by Polymer-Synthese-Werk GmbH statistically and with the aim of increasing data protection and data security in our company in order to ultimately ensure an optimal level of protection for the personal data processed by us. The anonymous data of the server log files are stored separately from all personal data provided by a data subject.

5. How to Contact Us via the Website

In accordance with legal regulations, the website of Polymer-Synthese-Werk GmbH contains information which enables a quick electronic contact to our company and direct communication with us, and which also includes a general address for so-called electronic mail (e-mail address). If a data subject contacts the data controller via e-mail or a contact form, the personal data transmitted by the data subject will be stored automatically. Such personal data voluntarily provided by a data subject to the controller will be stored for the purpose of processing or contacting the data subject. This personal data is not passed on to third parties.

6. Routine Deletion and Blocking of Personal Data

The data controller shall process and store the personal data of the data subject only for the time necessary to achieve the data retention purpose or to the extent provided for by the European regulating authority or other legislative authority in laws or regulations to which the data controller is subject.

If the storage purpose ceases to apply or if a storage period prescribed by the European directive and regulation authority or another competent legislature expires, the personal data is routinely blocked or deleted in accordance with the statutory provisions.

7. Rights of the Data Subject

 a) Right to Confirmation

Every data subject shall have the right granted by the European directive and regulation authority to require the data controller to confirm whether personal data concerning him/her is being processed. If a data subject wishes to exercise this right of confirmation, she or he may contact an employee of the data controller at any time.

 b) Right to Information

Any person affected by the processing of personal data shall have the right granted by the European directive and regulation authority to obtain, at any time and free of charge, information from the data controller concerning his or her personal data stored and a copy of that information. Furthermore, the European regulating authority has granted the data subject the right to the following information:

the processing purposes

the categories of personal data to be processed

the recipients or categories of recipients to whom the personal data has been or is still being disclosed, in particular recipients in third countries or international organisations

if possible, the planned duration for which the personal data will be stored or, if this is not possible, the criteria for determining this duration

the existence of a right of rectification or deletion of personal data concerning her or him or of a restriction on processing by the data controller or of a right of opposition to such processing

the existence of a right of appeal to a supervisory authority

if the personal data is not collected from the data subject: all available information about the origin of the data

the existence of automated decision-making, including profiling in accordance with Article 22(1) and (4) DS-GMO and, at least in these cases, meaningful information on the logic involved and the scope and intended effects of such processing on the data subject

Furthermore, the data subject has a right of access to information as to whether personal data has been transferred to a third country or to an international organisation. If this is the case, the data subject also has the right to obtain information on the appropriate guarantees in connection with the transfer.

If a data subject wishes to exercise this right of access, he or she may contact an employee of the data controller at any time.

 (c) Right to Correction

Any person subject to the processing of personal data shall have the right granted by the European directive and regulation authority to request the immediate correction of inaccurate personal data concerning him/her. Furthermore, taking into account the purposes of the processing, the data subject has the right to request the completion of incomplete personal data, including by means of a supplementary declaration.

If a data subject wishes to exercise this right of rectification, she or he may contact an employee of the data controller at any time.

 d) Right to Cancellation ("Right to be Forgotten")

Any person affected by the processing of personal data shall have the right granted by the European directive and regulation authority to require the data controller to request that the personal data concerning him/her be deleted immediately, provided that one of the following reasons applies and insofar as the processing is not necessary:

The personal data has been collected or otherwise processed for purposes for which it is no longer necessary.

The data subject withdraws her or his consent on which the processing was based pursuant to Article 6(1) letter a DS-GMO or Article 9(2) letter a DS-GMO, and there is no other legal basis for the processing.

The data subject opposes processing under Article 21(1) DS-GMO and there are no overriding legitimate grounds for processing, or the data subject opposes processing under Article 21(2) DS-GMO.

The personal data has been processed unlawfully.

The deletion of personal data is necessary to fulfil a legal obligation under European Union law or the law of the Member States to which the data controller is subject.

The personal data was collected in relation to information society services offered in accordance with Art. 8(1) DS-GMO.

If one of the above-mentioned reasons applies and a data subject wishes to have personal data stored at Polymer-Synthese-Werk GmbH deleted, he/she may contact an employee of the data controller at any time. The employee of Polymer-Synthese-Werk GmbH will arrange for the request for deletion to be complied with immediately.

If the personal data was made public by Polymer-Synthese-Werk GmbH and our company is obligated to delete the personal data according to Art. 17(1) DS-GMO, Polymer-Synthese-Werk GmbH shall take appropriate measures, including technical measures, taking into account the available technology and the implementation costs, to inform other data processors who process the published personal data that the data subject has requested the deletion of all links to such personal data or of copies or replications of such personal data from such other data processors, unless processing is necessary. The employee of Polymer-Synthese-Werk GmbH will take the necessary steps in individual cases.

(e) Right to Limitation of Processing

Any person subject to the processing of personal data shall have the right granted by the European directive and regulation authority to require the data controller to restrict processing if one of the following conditions applies:

the accuracy of the personal data is disputed by the data subject for a period that enables the data controller to verify the accuracy of the personal data;

the processing is unlawful, the data subject refuses deletion of the personal data and instead requests that the use of the personal data be restricted;

The data controller no longer needs the personal data for the processing purposes, but the data subject needs it to assert, exercise or defend legal claims;

The data subject has lodged an objection to the processing pursuant to Art. 21(1) DS-GMO and it has not yet been determined whether the legitimate reasons of the data controller outweigh those of the data subject.

If one of the above conditions is fulfilled and a data subject wishes to request the restriction of personal data stored at Polymer-Synthese-Werk GmbH, she or he may contact an employee of the data controller at any time. The employee of Polymer-Synthese-Werk GmbH will restrict the processing.

 f) Right to Data Transferability

Any data subject shall have the right granted by the European legislative authority to receive personal data relating to him/her provided by the data subject to a data controller in a structured, current and machine-readable format. He or she shall also have the right to transmit such data to another data controller, without obstruction by the data controller to whom the personal data has been made available, provided that the processing is based on the consent provided for in Article 6(1) letter a DS- GMO or Article 9(2) letter a DS-GMO or on a contract in accordance with Article 6(1) letter b DS-GMO and that the processing is carried out using automated procedures, unless the processing is necessary for the performance of a task in the public interest or in the exercise of public authority conferred on the data controller.

Furthermore, in exercising her/his right to data transferability pursuant to Article 20(1) DS-GMO, the data subject has the right to cause the personal data be transferred directly by a data controller to another data controller, provided that this is technically feasible and provided that the rights and freedoms of other persons are not affected thereby.

To assert the right to data transferability, the data subject may contact an employee of Polymer-Synthese-Werk GmbH at any time.

 g) Right of Objection

Any person affected by the processing of personal data shall have the right granted by the European directive and regulation authority to object at any time, for reasons arising from her or his particular situation, to the processing of personal data relating to him/her under Article 6(1) letter e or f of the DS-GMO. This also applies to profiling based on these provisions.

Polymer-Synthese-Werk GmbH will no longer process personal data in the event of an objection, unless we can prove compelling reasons worthy of protection for the processing, which outweigh the interests, rights and freedoms of the data subject, or unless such processing serves to assert, exercise or defend legal claims.

If Polymer-Synthese-Werk GmbH processes personal data for direct marketing purposes, the data subject has the right to object at any time to the processing of personal data for the purpose of such advertising. This also applies to profiling insofar as it is connected with such direct advertising. If the data subject objects to Polymer-Synthese-Werk GmbH processing for direct marketing purposes, Polymer-Synthese-Werk GmbH will no longer process the personal data for these purposes.

In addition, the data subject has the right to object to the processing of personal data concerning him/her which is carried out at Polymer-Synthese-Werk GmbH for scientific or historical research purposes or for statistical purposes in accordance with Art. 89(1) DS-GMO, unless such processing is necessary for the fulfilment of a task in the public interest.

To exercise the right of objection, the person concerned may directly contact any employee of Polymer-Synthese-Werk GmbH or another employee. The data subject shall also be free to exercise his or her right of opposition in relation to the use of information society services by means of automated procedures using technical specifications, notwithstanding Directive 2002/58/EC.

 h) Automated Decisions in Individual Cases Including Profiling

Any person subject to the processing of personal data shall have the right granted by the European directive and regulation authority not to be subject to a decision based exclusively on automated processing, including profiling, which has legal effect against her or significantly affects her in a similar manner, provided that the decision (1) is not necessary for the conclusion or performance of a contract between the data subject and the data controller, or (2) is admissible under European Union or Member State law to which the data controller is subject and that such law contains appropriate measures to safeguard the rights, freedoms and legitimate interests of the data subject, or (3) with the express consent of the data subject.

If the decision (1) is necessary for the conclusion or performance of a contract between the data subject and the data controller or (2) is made with the express consent of the data subject, Polymer-Synthese-Werk GmbH shall take appropriate measures to protect the rights, freedoms and legitimate interests of the data subject, including at least the right to obtain the intervention of a data controller, to state her or his own position and to challenge the decision.

If the data subject wishes to assert rights relating to automated decisions, he or she may contact an employee of the data controller at any time.

 i) Right to Revoke Consent Under Data Protection Law

Any person concerned by the processing of personal data has the right granted by the European directive and regulation authority to revoke consent to the processing of personal data at any time.

If the data subject wishes to exercise his/her right to withdraw his/her consent, she/he may contact an employee of the controller at any time.

8. Data Protection for Applications and in the Application Procedure

The data controller collects and processes the personal data of applicants for the purpose of processing the application. Processing may also be carried out electronically. This is the case in particular if an applicant sends the relevant application documents to the data controller by electronic means, for example by e-mail or via a web form on the website. If the data controller concludes an employment contract with an applicant, the data transmitted will be stored for the purpose of processing the employment relationship in compliance with the statutory provisions. If the controller does not conclude an employment contract with the applicant, the application documents shall be automatically deleted two months after notification of the decision of refusal, provided that no other legitimate interests of the data controller stand in the way of deletion. Other legitimate interest in this sense is, for example, a burden of proof in proceedings under the General Equal Treatment Act (AGG).

D9. Data Protection Provisions on the Use and Application of Facebook

The data controller has integrated components of Facebook on this website. Facebook is a social network.

A social network is an internet-based social meeting place, an online community that generally enables users to communicate with each other and interact in virtual space. A social network can serve as a platform for the exchange of opinions and experiences or enables the internet community to provide personal or company-related information. Facebook enables social network users to create private profiles, upload photos and to network via friendship requests, among other things.

Facebook is operated by Facebook, Inc, 1 Hacker Way, Menlo Park, CA 94025, USA. The party responsible for the processing of personal data if a data subject lives outside the USA or Canada is Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

Each time one of the individual pages of this website is accessed, which is operated by the data controller and on which a Facebook component (Facebook plug-in) has been integrated, the internet browser on the data subject's information technology system is automatically prompted by the respective Facebook component to download a representation of the corresponding Facebook component from Facebook. An overview of all Facebook plug-ins can be found at https://developers.facebook.com/docs/plugins/?locale=en_DE . As part of this technical process, Facebook is informed about which specific subpage of our website is visited by the person concerned.

If the data subject is logged on to Facebook at the same time, Facebook recognises which specific subpage of our website the data subject visits with every visit to our website by the data subject and for the entire duration of the respective stay on our website. This information is collected by the Facebook component and assigned by Facebook to the respective Facebook account of the person concerned. If the data subject clicks one of the Facebook buttons integrated on our website, for example the "Like" button, or the data subject makes a comment, Facebook assigns this information to the personal Facebook user account of the data subject and stores this personal data.

Facebook receives information via the Facebook component that the data subject has visited our website whenever that person is logged on to Facebook at the same time as accessing our website; this happens regardless of whether the data subject clicks on the Facebook component or not. If the data subject does not want this information to be transmitted to Facebook, the data subject can prevent it from being transmitted by logging out of his or her Facebook account before she/he visits our website.

The data policy published by Facebook which is available at https://de-de.facebook.com/about/privacy/ provides information about the collection, processing and use of personal data by Facebook. It also explains what setting options Facebook offers to protect the privacy of the data subject. In addition, various applications are available that make it possible to suppress data transmission to Facebook. Such applications can be used by the data subject to suppress data transmission to Facebook.

10. Privacy Policy Regarding the Use of Google Analytics (with anonymisation function)

The data controller has integrated the Google Analytics component (with anonymisation function) on this website. Google Analytics is a web analytics service. Web analysis is the collection, compilation and evaluation of data on the behaviour of visitors to internet sites. A web analysis service collects, among other things, data on the website from which a data subject has accessed a website (so-called referrer), which subpages of the website have been accessed or how often, and for how long a subpage has been viewed. A web analysis is mainly used to optimise a website and for cost-benefit analysis of internet advertising.

The Google Analytics component is operated by Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The data controller uses the suffix "_gat._anonymizeIp" for the web analysis via Google Analytics. By means of this addition, Google shortens and anonymises the IP address of the internet connection of the data subject accessing our internet pages from a member state of the European Union or from another contracting state of the Agreement on the European Economic Area.

The purpose of the Google Analytics component is to analyse the flow of visitors to our website. Google uses the data and information collected to evaluate the use of our website and, among other things, to compile online reports for us that show the activities on our website and to provide other services in connection with the use of our website.

Google Analytics places a cookie on the information technology system of the data subject. What cookies are has already been explained above. By setting the cookie, Google is enabled to analyse the use of our website. Each time one of the individual pages of this website is called up, which is operated by the data controller and on which a Google Analytics component has been integrated, the internet browser on the information technology system of the data subject is automatically prompted by the respective Google Analytics component to transmit data to Google for the purpose of online analysis. As part of this technical process, Google obtains knowledge of personal data, such as the IP address of the data subject, which is used by Google, among other things, to trace the origin of visitors and clicks and to subsequently enable commission statements to be made.

Cookies are used to store personal information, such as access time, the location from which access came and the frequency of visits to our website by the data subject. Whenever you visit our website, this personal data, including the IP address of the internet connection used by yourself, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may disclose personal data collected through the technical process to third parties.

The person concerned can prevent the setting of cookies by our website at any time, as already described above, by means of an appropriate setting of the internet browser used and thus permanently object to the setting of cookies. Such a setting of the internet browser used would also prevent Google from placing a cookie on the information technology system of the data subject. In addition, a cookie already set by Google Analytics can be deleted at any time via the internet browser or other software programs.

Furthermore, it is possible for the data subject to object to and prevent the collection of data generated by Google Analytics relating to the use of this website and the processing of this data by Google. To do this, the data subject must download and install a browser add-on from the link https://tools.google.com/dlpage/gaoptout . This browser add-on informs Google Analytics via JavaScript that no data and information on visits to websites may be transmitted to Google Analytics. The installation of the browser add-on is considered by Google to be the equivalent of an objection. If the data subject's information technology system is deleted, formatted or reinstalled at a later time, the data subject must reinstall the browser add-on to disable Google Analytics. If the browser add-on is deinstalled or deactivated by the data subject or another person within his/her sphere of control, it is possible to reinstall or reactivate the browser add-on.

Further information and Google's current privacy policy can be found at https://www.google.de/intl/de/policies/privacy/ and http://www.google.com/analytics/terms/de.html . Google Analytics will be explained in more detail under this link https://www.google.com/intl/de_en/analytics/ .

11. Privacy Policy for the Use of Google+

The data controller has integrated the Google+ button as a component on this website. Google+ is a so-called social network. A social network is an internet-based social meeting place, an online community that generally enables users to communicate with each other and interact in virtual space. A social network can serve as a platform for the exchange of opinions and experiences or enables the internet community to provide personal or company-related information. Google+ enables users of the social network to create private profiles, upload photos, and to network via friendship requests, among other things.

Google+ is operated by Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

Each time one of the individual pages of this website is called up, which is operated by the party responsible for processing and on which a Google+ button has been integrated, the internet browser on the information technology system of the data subject is automatically prompted by the respective Google+ button to download a representation of the corresponding Google+ button from Google. As part of this technical procedure, Google is informed about which specific subpage of our website is visited by the person concerned. More detailed information about Google+ is available at https://developers.google.com/+/ .

If the data subject is logged in to Google+ at the same time, every time the data subject visits our website and for the entire duration of his or her stay on our website, Google will recognise which specific subpage of our website the data subject visits. This information is collected by the Google+ button and assigned by Google to the respective Google+ account of the data subject.

If the data subject clicks one of the Google+ buttons integrated on our website and thereby makes a Google+1 recommendation, Google assigns this information to the personal Google+ user account of the data subject and stores this personal data. Google stores the Google+1 recommendation of the data subject and makes it publicly available in accordance with the conditions accepted by the data subject. A Google+1 recommendation made by the data subject on this website will subsequently be stored and processed together with other personal data -- such as the name of the Google+1 account used by the data subject and the photo stored in this account -- in other Google services, such as the search engine results of the Google search engine, the Google account of the data subject or in other places, such as on websites or in connection with advertisements. Furthermore, Google is able to link the visit to this website with other personal data stored by Google. Google also records this personal information for the purpose of improving or optimising the various services provided by Google.

The Google+ button will always inform Google that the data subject has visited our website if the data subject is logged in to Google+ at the same time as accessing our website, regardless of whether the data subject clicks the Google+ button or not.

If the data subject does not wish to transfer personal data to Google, the data subject can prevent such a transfer by logging out of her or his Google+ account before calling up our website.

Further information and Google's current privacy policy can be found at https://www.google.de/intl/de/policies/privacy/ . Further information from Google about the Google+1 button can be found at https://developers.google.com/+/web/buttons-policy .

12. Data Protection Policy for the Use of Google AdWords

The data controller has integrated Google AdWords on this website. Google AdWords is an internet advertising service that allows advertisers to place ads both in Google's search engine results and on the Google advertising network. Google AdWords allows an advertiser to pre-define certain keywords to display an ad in Google's search engine results only when the user uses the search engine to retrieve a keyword-relevant search result. On the Google Network, ads are distributed to thematically relevant websites using an automatic algorithm and using the previously defined keywords.

The operator of Google AdWords services is Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of Google AdWords is to advertise our website by displaying interest-relevant advertising on the websites of third parties and in the search engine results of the Google search engine and by displaying third-party advertising on our website.

If a data subject reaches our website via a Google ad, a so-called conversion cookie is stored on the information technology system of the data subject by Google. What cookies are has already been explained above. A conversion cookie loses its validity after thirty days and is not used to identify the data subject. If the cookie has not yet expired, the conversion cookie is used to determine whether certain subpages, such as the shopping basket of an online shop’s system, have been called up on our website. The conversion cookie enables both us and Google to track whether a person who has accessed our website via an AdWords ad has generated revenue, i.e. completed or cancelled a purchase of goods.

The data and information collected through the use of the conversion cookie is used by Google to generate visit statistics for our website. We use these visit statistics to determine the total number of users who have been referred to us via AdWords ads, i.e. to determine the success or failure of the respective AdWords ad and to optimise our AdWords ads for the future. Neither our company nor other Google AdWords advertisers receive information from Google that could identify the data subject.

The conversion cookie is used to store personal information, such as the websites visited by the data subject. Personal data, including the IP address of the internet connection used by the data subject, is therefore transferred to Google in the United States of America each time the data subject visits our internet pages. This personal data is stored by Google in the United States of America. Google may disclose personal data collected through the technical process to third parties.

The data subject can prevent the setting of cookies by our website at any time, as already described above, by means of a corresponding setting of the internet browser used, and thus permanently object to the setting of cookies. Such a setting of the internet browser used also prevents Google from setting a conversion cookie on the information technology system of the data subject. In addition, a cookie already set by Google AdWords can be deleted at any time via the internet browser or other software programs.

Furthermore, the data subject has the option to object to interest-based advertising by Google. To do this, the data subject must access the www.google.de/settings/ads link from each of the internet browsers he or she uses and make the required settings there.

Further information and Google's current privacy policy can be found at https://www.google.de/intl/de/policies/privacy/ .

13. Legal Basis of the Processing

Art. 6(I) letter a DS-GMO serves our company as a legal basis for processing operations for which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is a party, as is the case for example with processing operations necessary for the delivery of goods or the provision of other services or consideration, the processing is based on Art. 6(I) letter b DS-GMO. The same applies to such processing as is necessary to carry out pre-contractual measures, for example in cases of enquiries about our products or services. If our company is subject to a legal obligation which requires the processing of personal data, for example to fulfil tax obligations, the processing is based on Art. 6(I) letter c DS-GMO. In rare cases, the processing of personal data may become necessary to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor were injured in our company and her name, age, health insurance data or other vital information had to be passed on to a doctor, a hospital or other third parties. The processing would then be based on Art. 6 (I) letter d DS-GMO. Ultimately, processing operations could be based on Art. 6(I) letter f DS-GMO. Processing operations which are not covered by any of the aforementioned legal bases have this legal basis if processing is necessary to safeguard a legitimate interest of our company or a third party, provided that the interests, fundamental rights and freedoms of the data subject do not prevail. Such processing procedures are permitted to us in particular because they have been specifically mentioned by the European legislative authority. In this respect, the legislative authority took the view that a legitimate interest could be assumed if the data subject is a customer of the person responsible (Recital 47, second sentence, DS-GMO).

14 Legitimate Interests in the Processing Pursued by the Data Controller or a Third Party

If the processing of personal data is based on Article 6(I) letter f DS-GMO, it is in our legitimate interest to conduct our business for the well-being of all our employees and our shareholders.

15. Duration for Which Personal Data is Stored

The criterion for the duration of the storage of personal data is the respective legal retention period. After the expiry of this period, the corresponding data will be routinely deleted, provided that it is no longer necessary for the fulfilment or initiation of a contract.

16 Legal or Contractual Provisions for the Provision of Personal Data; Necessity for Concluding a Contract; Obligation of the Data Subject to Provide Personal Data; Possible Consequences of Non-Provision

We hereby inform you that the provision of personal data is in part required by law (e.g., tax regulations) or may also result from contractual regulations (e.g., information on the contractual partner). In some cases, it may be necessary in order to conclude a contract for a data subject to provide us with personal data which we must subsequently process. For example, the data subject is obliged to provide us with personal data if our company enters into a contract with him/her. Failure to provide personal data would mean that the contract with the data subject could not be concluded. Prior to the provision of personal data by the data subject, the data subject must contact one of our employees. Our employee will inform the data subject on a case-by-case basis whether the provision of personal data is required by law or contract, or required for the conclusion of the contract, whether there is an obligation to provide the personal data and what consequences the failure to provide the personal data would have.

17. Existence of Automated Decision-Making

As a responsible company, we do not use automatic decision-making or profiling.

 

 

 

This data protection declaration was created by the data protection declaration generator of DGD, Deutsche Gesellschaft für Datenschutz GmbH, which acts as external Data Protection Officer for Kempten, in cooperation with Christian Solmecke, attorney for IT and data protection law.